Digital strategy & execution
We are supporting our clients in creating and driving a customer centric digital strategy to build and drive global brands and it based solutions with a clear focus: to bring better healthcare solutions to people globally.
- Analyzing consumer desires, behaviors and needs in the digital age
- Matching brands' attributes and promises to a consumer communication strategy
- Defining a digital strategy by brand
- Creating digital assets (separation of creative & technical tasks)
- Supporting in briefing templates with respective KPI definitions
- Finding the right balance between owned, paid and earned media
- Execution support of the digital strategy through multi-channel campaigns with relevant and consistant messages
All bullet points above have to be seen as an iterative process. We count back on more than 20 years of experience.